Café Magazine

Editor-in-chief: Jens Stenberg

Categories: Men's

Frequency : Monthly

Circulation: 20,800 (2014)

Publisher: Aller Media AB

First issue: May 1990

Company: Aller Media

Country: Sweden

Based in: Stockholm

Language: Swedish


Café Magazine is a monthly Swedish men's magazine focused on fashion, style, and culture, including articles on food, movies, fitness, sex, music, travel, sports, technology, and books. The magazine is comparable to U.S. publications such as Esquire and GQ. It is published in Stockholm, Sweden.

History and profile

Café debuted in May 1990, aimed toward the new generation of metrosexual men. Initially, the magazine was published by now-defunct Rosenudde Publishing. In December 1991, the magazine was bough out by Hachette Sweden Ltd., a subsidiary of Hachetter Filipacchi Media. The magazine is part of Aller Media AB and is published by a subsidiary of the magazine in Stockholm. Jens Stenberg is the editor-in-chief of the magazine.

Due to its success in Sweden the magazine has branched out to Finland with its large Swedish-speaking audience.

The circulation of Café was 20,800 copies in 2014.


The first issue of Cafe featured professional soccer player Glenn Hysén. Subsequent covers featured mostly male actors and sports figures such as Sean Connery and Mike Tyson. By the mid-nineties, the covers predominately featured women, mostly famous Swedish models.

Victoria Silvstedt has appeared on the magazines cover a total of 10 times and counting. Other notable celebrities who have frequently been featured on the cover are Izabella Scorupco, Anine Bing, Pernilla Wahlgren, Carolina Gynning, Marie Serneholt, and Emma Johnsson.